JOUR 225 - Crisis Communications

Institution:

Washington and Lee University

Subject:

Journalism and Mass Communications

Description:

Prerequisite: At least sophomore standing. A case-study approach to current methods of forecasting problems and responding effectively to crises and consequences in the public and private sectors. Topics include identifying and communicating effectively with stakeholders during crises, effective media-relations strategies during emergencies, building an effective crisis-response plan, regaining public credibility following a crisis, and avoiding public relations mistakes during litigation. Abah.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wlu.edu/

Phone Number:

(540) 458-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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