BUS 370 - Integrated Marketing Communications

Institution:

Washington and Lee University

Subject:

Business Administration

Description:

Prerequisites: At least junior standing and permission of the instructor. Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and generating demand stimulation. A project-oriented course with an emphasis on the strategic application of concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services. Bower.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wlu.edu/

Phone Number:

(540) 458-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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