BUS 364 - Cross-Cultural Issues in Marketing

Institution:

Washington and Lee University

Subject:

Business Administration

Description:

Prerequisite: Either ANTH 101, 210, BUS 211 or 217. A study of cultural theories and their effects on a variety of international management and international marketing practices. The course uses extensive readings and discussions of various cross-cultural theories and methods of inquiry from the social sciences, general management, marketing, and consumer/organizational behavior literature. Emphasis is placed on understanding both the theoretical dimensions of culture and the impact these dimensions have on a variety of business activities. Students develop and lead seminar sessions and develop an in-depth research proposal applying their understanding of cultural theories to some unexplored phenomena within marketing, or another functional area of management. Readings, discussion, written project, and presentation. Straughan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wlu.edu/

Phone Number:

(540) 458-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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