ART 322 - Advertising Design Methods

Institution:

University of Delaware

Subject:

Art

Description:

Introduces basic tools and techniques of modern advertising along with an overview of industry history and practices. Students create advertising strategies and use a variety of media to communicate ideas effectively. Assignments include semester-long and weekly assignments to build strategy, copywriting, and art direction skills. RESTRICTIONS: VC-BFA or permission of instructor. May be repeated for six credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Studio

Notes:

Additional Information:

Historical Version(s):

09/01/2008 - 01/17/2011 

Institution Website:

www.udel.edu/

Phone Number:

(302) 831-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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