MKTG 535S - Consumer Package Goods Marketing

Institution:

Portland State University

Subject:

SBA/Marketing

Description:

Examines marketing distribution systems used by food and consumer package goods (CPG) companies. Emphasis on describing CPG industry value chains and how business environmental factors impact the creation, delivery and capture of customer value by different industry participants. Examines the marketing relationships between manufacturers, wholesalers, brokers, retailers and consumers. Topics include ECR, category management, Efficient Replenishment, retail trends in buyer behavior, e-commerce, new product introductions, Efficient Promotion, trade relations, industry alliances, competitive trends, channel roles and conflicts, and globalization.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pdx.edu

Phone Number:

(503) 725-3511

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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