MBA 635 - MKT Analysis & Rsrch

Institution:

University of Dayton

Subject:

Master of Business Admin

Description:

The purpose of marketing research is to provide decision makers with useful consumer and customer information to reduce uncertainty about alternative courses of business action, and aid in marketing management decision making and planning. To make the wi

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udayton.edu

Phone Number:

(937) 229-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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