MBA 632 - Services Marketing

Institution:

University of Dayton

Subject:

Master of Business Admin

Description:

The course is designed to focus on marketing opportunities, challenges, methods, strategies, and other aspects of marketing that are unique to services oriented businesses. The course emphasizes the environmental approach to services marketing. The stud

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udayton.edu

Phone Number:

(937) 229-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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