MBA 630 - Marketing Essentials

Institution:

University of Dayton

Subject:

Master of Business Admin

Description:

Fundamentals of marketing, including macro and micro concepts that affect marketing management. An introduction to marketing terminology, definitions, theories, concepts, and practices. Emphasis on decision variables used by marketing managers, both at th

Credits:

1.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udayton.edu

Phone Number:

(937) 229-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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