MGT 425 - Franchising

Institution:
University of Dayton
Subject:
Management
Description:
Provides an overview of business franchising and how franchising can be used to grow a business concept. Students will learn how franchises operate and when to use franchising as a business model. Understanding the complexities of franchising (e.g., which ideas can be franchised, pricing strategies, and territory management) and the keys to success (e.g., the importance of communications, networking, teamwork, leadership) are important goals of the course. Prerequisites: Junior standing, ENT/LDR majors and minors only, counts as elective credit for ENT/LDR.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(937) 229-1000
Regional Accreditation:
North Central Association of Colleges and Schools
Calendar System:
Semester

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