PTMA 3620 - Professional & Public Relation

Institution:

Austin Peay State University

Subject:

Professional Studies

Description:

Description: This course surveys the basic concepts, strategies, and tactics practiced in professional and public relations. Students learn how an organization's core values are reflected and affected in building ethical, productive relationships with strategic constituencies. Real-world examples of both successful and unsuccessful PR approaches are critically examined. Readings, cases, examples, discussions and exercises help students relate theory to the actual practice of professional and public relations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.apsu.edu

Phone Number:

(931) 221-7011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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