CO 278 - Elements Public Relations Practice

Institution:

Mount Mercy University

Subject:

Description:

An introduction to both the key defining concepts of Public Relations, and the primary writing skills necessary for the PR function to operate in contemporary organization. Special attentionwill be made to how PR is different from, but complements other organizational communication practices such as marketing and advertising. This course is specifically designed to be offerend in the Advance Program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtmercy.edu

Phone Number:

(319) 363-8213

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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