BK 340 - Contemporary Topics In Marketing

Institution:

Mount Mercy University

Subject:

Description:

This is a contemporary topics course focusing on technology and marketing. Technology has changed the business model for many organizations and has had a profound impact on marketing decisions. This course will analyze and evaluate the uses of technology in developing marketing strategy and tactics. Topics covered in the course will change as the technology evolves and will reflect the issues most relevant to marketing decisions. Current topics will include e-commerce, new media, customer generated content, mobile marketing, viral marketing, and CRM. Best practices will be identified through company research, readings and application projects. Prerequisite: BK 208

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtmercy.edu

Phone Number:

(319) 363-8213

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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