MKTG 6120 - Non-Profit and Social Marketing

Institution:

University of Colorado Denver

Subject:

Marketing

Description:

In this course, students will examine the role and application of marketing processes in non-profit organizations, such as those addressing social issues and causes. Using case studies and projects, students will consider the non-profit sector’s multiple marketing objectives, which include aiming to change behavior, developing donor relationships, and creating partnerships with for-profit organizations. Students will consider these perspectives while applying marketing concepts such as segmentation, positioning, branding, and the marketing mix. Prereq: BUSN 6560.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdenver.edu/

Phone Number:

(303) 556-5600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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