BSMS 358 - Marketing

Institution:

Rockford University

Subject:

Description:

This course emphasizes strategic decision making from a marketing perspective. Students examine the impact of environmental factors on the various elements of the marketing mix: product, price, promotion, and distribution. Additional topics include market research, segmentation, buyer behavior, ethics, and social responsibility.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockford.edu

Phone Number:

(815) 226-4186

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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