MKT 337 - Marketing Research

Institution:

Southern New Hampshire University

Subject:

Marketing

Description:

This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.snhu.edu

Phone Number:

(603) 668-2211

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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