SMGT 723 - Sport Sales Strategies

Institution:

Lasell University

Subject:

Description:

This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented. The purpose of this course is to introduce sport managers to the major revenue stream that ticket sales provides and the importance of consumer satisfaction in sport.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lasell.edu/

Phone Number:

(617) 243-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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