BSM 404 - Consumer Behavior

Institution:

Carlow University

Subject:

Business Management

Description:

A study of human behavior as it affects buying decisions. Topics include perception, learning, motivation, social and cultural factors, and comprehensive models of buyer behavior. Also included are selected applications involving opinion leadership, brand loyalty, reference groups, and marketing communications as well as applications to nonprofit marketing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2010 - 08/31/2010 

Institution Website:

www.carlow.edu

Phone Number:

(412) 578-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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