BSM 301 - Principles of Marketing

Institution:

Carlow University

Subject:

Business Management

Description:

An introductory study of the principles and functions of marketing. Topics include product development, market research, channels of distribution, and pricing and promotion. Students will analyze cases dealing with current marketing successes and failures

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2010 - 08/31/2010 

Institution Website:

www.carlow.edu

Phone Number:

(412) 578-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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