BUS 249 - Visual Merchandising

Institution:

Jefferson Community College

Subject:

Business

Description:

This course will focus on the retail environment, the physical and psychological effects that initiate and motivate customer activity through visual merchandising and store design. Special areas of emphasis discussed will include store planning, design architecture, fixtures, merchandising, lighting, color, and materials for all types of retail operations. Prerequisite: None. 3 cr. 3 Lec. (Per Departmental Standards Version of BUS 249, approved by Academic Affairs on 9/23/04).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyjefferson.edu

Phone Number:

(315) 786-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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