BUMK 335 - Global Marketing

Institution:

University of New England

Subject:

Busi Admin - Marketing

Description:

A course in marketing that applies theory to world markets. The course will cover the fo0llowing topics: the role of global marketing within the overall strategy of the firm, cultural, economic, political and legal issues will be addressed in the global context. Emphasis is placed on developing the marketing mix appropriate to various global or international environments.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.une.edu/

Phone Number:

(207) 283-0171

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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