BUMK 312 - Entrepreneurship/Small Bus

Institution:

University of New England

Subject:

Busi Admin - Marketing

Description:

This marketing course is centered upon the essence of marketing, namely that of identifying a potential market and then seizing the opportunity. In addition, the course is planned to work through the functional areas of business as they apply to entrepreneurship/small business. Of special interest is marketing strategy with its formulation and execution. Other functional areas of business will be covered in the context of entrepreneurship/small business and include: legal forms of business ownership, the development of business plans and system integration, financing, accounting, promotion, pricing, product/service decisions, distribution, operations and human resource needs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.une.edu/

Phone Number:

(207) 283-0171

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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