COMM 540 - Public Relations Writing

Institution:

University of Michigan-Dearborn

Subject:

Communication

Description:

Course covers skills and strategies of writing for organizations in a public/employee relations capacity. Applications include setting up a public relations program for an organization; writing backgrounders, position papers, newsletters and brochures; and compiling a media kit. Topics include crisis management and communication, the role of document design in creating a positive organizational image, and analysis of various publics. Students cannot receive credit for both COMM 440 and COMM 540.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umd.umich.edu/

Phone Number:

(313) 593-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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