BUS 231 - Principles of Marketing

Institution:

Concordia University-Ann Arbor

Subject:

Description:

This course introduces the student to the fundamental concepts and principles of marketing. The student will develop insights into the analysis of market opportunities, market segmentation, product and distribution planning, pricing strategies, and the ethical and moral issues related to marketing's impact on society. Prerequisite: none.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cuaa.edu

Phone Number:

(734) 995-7300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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