ECBA 308 - Marketing & Advertising

Institution:

Charleston Southern University

Subject:

Business for BMA

Description:

Prerequisite: Admitted to the BMA program. A study of the processes and procedures used in developing and utilizing a strategic marketing and advertising campaign for regional and global markets. The course focuses on addressing the definition of marketing and the role played by marketing in the economy. An examination of the applied and theoretical aspects of advertising decisions will be presented throughout the course. The student will learn how to differentiate between the alternative concepts under which organizations conduct marketing activities, develop advertising themes and produce a multimedia advertising and marketing plan will be an essential part of the course requirements. A review of how culture impacts advertising and marketing will also be examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuniv.edu

Phone Number:

(843) 863-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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