BUSI 328 - International Marketing

Institution:

Charleston Southern University

Subject:

Business

Description:

Prerequisites: Admission to the School of Business and BUSI 313 with a “C” or better. Introduces the student to the major marketing management concepts that provide the basis for understanding multinational and global marketing concepts and tools. Attention is given to determine market potential, product modification, communication across languages and cultures, and unique distribution channels.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuniv.edu

Phone Number:

(843) 863-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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