MSM 5093 - Marketing Management

Institution:

Trevecca Nazarene University

Subject:

Description:

Focuses on the importance of modern organizations being market driven and globally competitive. It examines the role of the marketing function and fundamentals, such as market segmentation, targeting, product life cycle, new product planning, distribution strategies, pricing, promotion, forecasting, market analysis, and competitor analysis. Students conduct marketing audits of actual organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.trevecca.edu

Phone Number:

(615) 248-1200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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