MKT 3400 - International Marketing

Institution:

Trevecca Nazarene University

Subject:

Description:

Examines the challenges of entering and operating effectively in foreign markets, managing problems, techniques and strategies needed to apply the marketing concept to the world marketplace, and also enabling the students to perceive international marketing as a managerial challenge. The course will deal with formulation and implementation of international marketing strategies, analysis of the contemporary global marketing environment, marketing mix issues and decisions in international market, global competitive analysis and strategy, and modification of marketing thinking and practice for foreign markets due to individual environmental differences. Emphasis will be placed on examining the relationship between the international activities of firms and the international, political, legal, and socio-cultural environments prevailing in foreign markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.trevecca.edu

Phone Number:

(615) 248-1200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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