BA 436 - Internet Marketing and E-Commerce

Institution:

Southern Oregon University

Subject:

Business Administration

Description:

Advanced course in marketing goods and services in cyberspace. Extends the database development and relationship marketing skills taught in BA 435 to e-commerce and the Internet. Subjects include the increasing trend toward one-to-one marketing, Internet infrastructure, digital technology, the potential for building powerful online communities, personalization, online advertising, brand-building, product development, online pricing, customer support, transaction processing, and fulfillment. Uses local Internet marketing companies and dotcom cases as examples. Open to nonadmitted business students and non-business majors. Applies to the Certificate in Interactive Marketing and E-Commerce (CIMeC). Prerequisite(s): BA 330 and BA 435 or instructor consent.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sou.edu

Phone Number:

(541) 552-7672

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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