BA 468 - Principles of Marketing, Public Relations, and Fundraising

Institution:

Southern Oregon University

Subject:

Business Administration

Description:

Introduces marketing, public relations, and fundraising principles and reviews important fundraising techniques and practices. Explores the relationship between fundraising, public relations, and marketing. Emphasizes the importance of an agency’s overall connection with the community. Covers key principles such as readiness, ethical standards, and donor management. Addresses concepts and practices, including building community awareness, client awareness, direct and indirect methods of solicitation, annual funds, special events, and capital campaigns.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sou.edu

Phone Number:

(541) 552-7672

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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