BA 424 - Marketing of Aging Services

Institution:

Southern Oregon University

Subject:

Business Administration

Description:

Explores marketing research, development, and strategy as it pertains to the older adult target market, including a foucs on marketing to the emerging older “baby boomer” generation. Identifies needs and demands for products and services for older adults, including a focus on sales functions and pricing strategies.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sou.edu

Phone Number:

(541) 552-7672

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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