COMM 245 - PUBLIC RELATIONS

Institution:

Hiram College

Subject:

Description:

PUBLIC RELATIONS (MEDIATED TRACK)~ This course will introduce students to how public relations function in corporations, government, nonprofit organizations, and other institutions and provide an overview of many facets of public relations: its history, development, ethics, practice, and application. We will look at the process of public relations, including research, planning, implementation, and evaluation of public relations campaigns, survey techniques, strategies and tactics used by public relations practitioners, and how to practice public relations effectively and ethically in today's global society. Analysis of case studies gives students the opportunity to apply public relations concepts to a realistic situation and to begin to understand the actual, creative challenges available in the public profession.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.HIRAM.EDU

Phone Number:

(330) 569-3211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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