BHA 411 - Healthcare Marketing

Institution:

Belhaven University

Subject:

Description:

An overview of the power of marketing in meeting the organizational challenges in today's complex health care environment, particularly managed care. This course explores the art and science of how individuals make health care purchasing choices, and the response necessary to gain market share.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.belhaven.edu

Phone Number:

(601) 968-5940

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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