BBA 340 - Marketing Strategies

Institution:

Belhaven University

Subject:

Description:

This course presents an overview of the marketing discipline with emphasis on planning and the development of competitive strategies. Major topics include the marketing environment, forecasting, price, retailing, wholesaling, product, and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.belhaven.edu

Phone Number:

(601) 968-5940

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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