AAD 310 - Marketing the Arts

Institution:

Belhaven University

Subject:

Description:

Introduction to effective marketing concepts, strategies, and practices for arts organizations. Students develop an understanding of the consumer and market, choose proper research techniques to solve problems, determine appropriate promotional techniques to develop relationships with patrons, and develop a complete and integrated marketing plan for an organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.belhaven.edu

Phone Number:

(601) 968-5940

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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