IBUS 6362 - Sem in Cross-Cult Mark

Institution:

The University of Texas at El Paso

Subject:

Description:

This seminar focuses on the use and application of major psychological, sociological, management, and international business theories in the study of consumer marketing. Emphasis is placed on recent findings and research dealing with conceptual and methodological issues in the context of consumer behavior issues across cultures. Prequisite: Department approval.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utep.edu

Phone Number:

(915) 747-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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