IBUS 6363 - Sem in Int Mark Theory

Institution:

The University of Texas at El Paso

Subject:

Description:

This seminar provides and overview of marketing theory development, extension, and testing using a variety of methodological approaches across national boundaries. Emphasis is placed upon issues related to research quality including the construction and evaluation of marketing theory, the validity and reliability of measures, and the philosophical foundations of research. Prerequisite: Department approval.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utep.edu

Phone Number:

(915) 747-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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