COMM 3360 - Advertising Creative Strategy

Institution:

Saint Edward's University

Subject:

Description:

This course is designed to give students an understanding of using creativity in the development of effective advertising messages. Students will learn how to plan and execute advertising messages in a variety of media with focus on strategy, copywriting, layout and design. Prerequsite: COMM 2332. Fall, Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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