COMM 2332 - Advertising

Institution:

Saint Edward's University

Subject:

Description:

Advertising is one of the most pervasive aspects of our lives: Ads are everywhere. As communication scholar Leo Bogart noted, "Advertising is one of modern society's most visible aspects...and its values are interwoven with the whole fabric of society." This course will survey the background and evolution of advertising, the structure of the advertising industry, the planning of ad campaigns, the construction of advertising messages, and the ethical considerations of advertising. Prerequisite: Sophomore standing (Fall odd-numbered years, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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