BUS 455 - Tactical and Strategic Marketing

Institution:

Urbana University

Subject:

Description:

The decision-oriented approach to marketing is important to the basic study of management; therefore, students will progress through this module acquiring knowledge of this concept. This will be accomplished using the case method, emphasizing the appreciation of various factors that influence marketing decision making. This affords students the practical opportunity to apply strategic planning principles to actual cases in which outcomes are known. This course sees the introduction of the business research project in which students identify and outline the research proposal. Open only to UU4Life enrollees

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.urbana.edu

Phone Number:

(937) 484-1301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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