BSG 506 - Marketing Strategy

Institution:

Urbana University

Subject:

Description:

The course examines the marketing role within the organization. A managerial emphasis is utilized, focusing upon development of the organization's marketing policy and strategy, analysis and selection of markets to target, managing tactical response to a dynamic environment, and implementing the major elements of marketing policy. Prerequisite: Graduate Program in Business Administration

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.urbana.edu

Phone Number:

(937) 484-1301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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