COMM 436 - Advertising Campaigns

Institution:

Lee University

Subject:

Communication

Description:

An application of the skills necessary to design, implement and manage advertising campaigns, with an emphasis on planning and decision making procedures applied to specific advertising problems. Principles, theory, techniques and technology will be applied along with critical thinking skills to develop a team-based advertising campaign from conception to final client presentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.leeuniversity.edu

Phone Number:

(423) 614-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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