BAE 359 - Marketing

Institution:

Heidelberg University

Subject:

Business Administration

Description:

(3 sem. hrs.) A managerial approach to the marketing function in a business or not-for-profit organization. Covers market strategy planning and the marketing mix of place, price, product, and promotion in relation to the customers and/or clients. This course contains junior level discipline specific communication requirements. (Fall Only) PREREQUISITES: ACC153, ACC253, ACC254; ECO251, ECO252; either MTH115 MTH210 or MTH312; either MTH121 or MTH222; COM100; ENG101. Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.heidelberg.edu

Phone Number:

(419) 448-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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