CBMA 4600 - Cases in Consumer Behavior and Marketing Action

Institution:

Tulane University of Louisiana

Subject:

Marketing

Description:

Pre-requisite: All BSM 300-level core courses. Integrating materials across the consumer behavior/marketing curriculum, this capstone course reviews and advances the understanding of consumer needs as they relate to effective marketing decisions on product, pricing, advertising, personal selling, sales promotion and distribution channels. It considers the contexts of global marketing, Internet marketing and not-for-profit marketing.

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tulane.edu

Phone Number:

(504) 865-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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