CBMA 4160 - Advertising and Brand Promotion

Institution:

Tulane University of Louisiana

Subject:

Marketing

Description:

Pre- or Corequisite: CBMA 301. This course is designed to provide the conceptual underpinnings of marketing communication, and reflect the role of media strategies in providing information, persuading, selling and creating popular culture. This course emphasizes the development of integrated marketing communication programs. Students will learn the fundamentals of different media options, how to evaluate marketing communication programs/outcomes, and how to develop an integrated marketing communication campaign. Students will be also introduced to trends and issues facing marketing communication historically and today. A substantial portion of in?class and out?of?class time will be devoted to applying the concepts and developing a real?world marketing communication program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tulane.edu

Phone Number:

(504) 865-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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