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Institution:
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Tulane University of Louisiana
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Subject:
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Marketing
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Description:
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Pre-requisite: All BSM 300-level core classes. CBMA 413 focuses on marketing management problems, techniques, and strategies necessary to incorporate marketing concepts into the framework of the world marketplace. It follows a multidisciplinary approach to create a broad understanding of the subject matter, including concepts from sociology, political science, economics, and marketing. This class also considers contemporary issues including globalization and the impact of the Internet.
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Credits:
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0.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(504) 865-5000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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