BSMK 4100 - Marketing Research Design

Institution:

Tulane University of Louisiana

Subject:

Marketing

Description:

This course focuses on the fundamental techniques and skills of marketing research today, including research and survey design, data collection methods, behavioral science techniques, computer programs and techniques for statistical analysis, and marketing applications for new product development and testing, sales forecasting, and advertising for retail, industrial and international markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tulane.edu

Phone Number:

(504) 865-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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