BSMK 3400 - Principles of Advertising

Institution:

Tulane University of Louisiana

Subject:

Marketing

Description:

Richard A. Reso and Kay L. McLennan This course covers the fundamentals of advertising, beginning with the history and evolution of advertising as an element in the economy, a specialized form of communication, a craft, and an area of ethical sensitivity. At the practical level, students will be introduced to media planning and the emergence of new media, market research, agency organization and creativity as well as the legal and ethical concerns that advertising professionals must bear in mind.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tulane.edu

Phone Number:

(504) 865-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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