TELE 4420/6420 - Telecommunications Research

Institution:

University of Georgia

Subject:

Description:

Major quantitative and qualitative research methods and analysis techniques commonly used in telecommunications research. Includes basic research techniques such as survey, focus groups, content analysis, ratings research, audience profiling, concept and program testing, new media metrics, ethnography, and field observation. The course prepares students for careers in media sales, programming, and industry research. Student participation in research may be required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uga.edu

Phone Number:

(706) 542-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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