BUS 415 - Marketing & Promotional Strategy

Institution:

University of Holy Cross (formerly Our Lady of Holy Cross College)

Subject:

Description:

This course offers both instructional and a hands-on approach to marketing and promoting brand names and product services. Students will learn how to market different communication strategies to deliver unified, high impact messages about a company and its products through the development of mission statements, project planning, marketing research, as well as other marketing tools. Through practical exercises and application students will gain valuable experience in one of the most exciting fields in the marketing profession.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.olhcc.edu

Phone Number:

(504) 394-7744

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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