BUS 252 - Principles of Marketing

Institution:

University of Holy Cross (formerly Our Lady of Holy Cross College)

Subject:

Description:

Managerial analysis of the marketing function of business, its environmental and institutional structure. The course examines market identification, marketing mix development, operational strategies, and tactics. Emphasis on the major elements of marketing mix: product, place, promotino, and price, in terms of the marketing concepts of business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.olhcc.edu

Phone Number:

(504) 394-7744

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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